Soft Sheen Carson

This weightless mousse produces volume as it enhances styles with flexible hold. Works well on all hair types and textures and doesn't leave any stiff or sticky residue behind. A balanced combination of vitamins and nutrients nourishes hair and enhances style

Wave Nouveau Coiffure, the ultimate collection of textural enhancers designed to maximize your hair's capabilities, is a chemical treatment that is applied to hair to produce texture or curl pattern. Wave Nouveau© Coiffure offers styling versatility for straight or natural-looking curly styles.

The unique formula provides body and shine as it revitalizes hair to look its best. This light lotion penetrates easily and enhances hair, so you can explore maximum styling options.

Complement and fortify your style with this blend of moisturizers and conditioners. Replenish, revitalize and reinforce your textured tendrils. Discover another dimension in style.

Provides triple-conditioning moisturizers that hydrate and nourish hair. These conditioners deliver balance to give hair fullness and body with instant manageability and maximum touchability. No dryness, no frizz. Hair can be styled and restyled

No- Lye Relaxer
Recommended for fine to medium hair textures prone to breakage. Optimum Care Salon Collection Relaxer uses our patented Dual Strength Complex, with a unique combination of Ceramides R and Ionene-G to repair, reconstruct, and replenish every strand?instantly reducing breakage for stronger, smoother, healthier hair!

No- Lye Relaxer
Recommended for fine to medium hair textures prone to breakage. Optimum Care Salon Collection Relaxer uses our patented Dual Strength Complex, with a unique combination of Ceramides R and Ionene-G to repair, reconstruct, and replenish every strand?instantly reducing breakage for stronger, smoother, healthier hair!

Created exclusively for women with fine hair, Optimum Care Bodifying preserves the hair's elasticity for long-lasting body and shine. Fine hair has body like never before and never looks dull, flat or lifeless.

Optimum Care Anti-Breakage Therapy provides proven breakage reduction for stronger hair after just one use. Our patented technology featuring Ceramide R penetrates the hair to repair and fortify, reducing breakage after just one use. Hair becomes stronger, healthier and beautiful.

Optimum Care Anti-Breakage Therapy provides proven breakage reduction for stronger hair after just one use. Our patented technology featuring Ceramide R penetrates the hair to repair and fortify, reducing breakage after just one use. Hair becomes stronger, healthier and beautiful.

Recommended for fine to medium hair textures, this No-Lye Relaxer provides incredible moisture and shine to every strand, leaving your hair straight, soft and healthy looking.

Recommended for fine to medium hair textures, this No-Lye Relaxer provides incredible moisture and shine to every strand, leaving your hair straight, soft and healthy looking.

The ONLY Relaxer specifically for Color-Treated Hair. Contains Color-Protective leave-in treatment to help keep hair color from fading; also contains shea butter for incredible moisture and shine to every strand and improved moisturization and comfort. Use on all hair textures.

Recommended for fine to medium hair textures, this No-Lye Relaxer provides incredible moisture and shine to every strand, leaving your hair straight, soft and healthy looking. Now with added moisture replenishing system for the ultimate body and shine

Recommended for fine to medium hair textures, this No-Lye Relaxer provides incredible moisture and shine to every strand, leaving your hair straight, soft and healthy looking. Now with added moisture replenishing system for the ultimate body and shine

10oz lightweight Sheen Spray for sensational shine and weightless volume. No heavy mineral oil build-up to weigh hair down.

Let's Jam gels give your hair super shine and control with no wax, grease or alcohol. Available in four levels of hold: Lite, Regular, Extra and Mega.

4.4oz Conditioning gel with a lite hold for soft waves, molds, wraps or sleek styles.

4.4oz Conditioning gel with a regular hold for molds, wraps, or sleek styles.

4.4oz Conditioning gel with a extra hold for molds, wraps, or sleek styles.

Optimum Oil Therapy penetrates each strand with micro-beads of essential oils and natural ingredients including coconut, olive, avocado and Jojoba oil to moisturize, nourish, repair, strengthen and protect your hair with no greasy buildup. A shampoo that cleans, instantly softens and revitalizes dry, damage prone hair. Follow with Optimum Oil Therapy Ultimate Recovery Conditioner.

Optimum Oil Therapy penetrates each strand with micro-beads of essential oils and natural ingredients including coconut, olive, avocado and Jojoba oil to moisturize, nourish, repair, strengthen and protect your hair with no greasy buildup. A conditioner that helps prevent breakage and guards against split ends by restoring intense moisture and essential oils to your hair.

Optimum Oil Therapy penetrates each strand with micro-beads of essential oils and natural ingredients including coconut, olive, avocado and Jojoba oil to moisturize, nourish, repair, strengthen and protect your hair with no greasy buildup. A light hair oil that adds incredible shine, controls frizz and smoothes hair texture.

Optimum Oil Therapy penetrates each strand with micro-beads of essential oils and natural ingredients including coconut, olive, avocado and Jojoba oil to moisturize, nourish, repair, strengthen and protect your hair with no greasy buildup. A light creme oil moisturizer that restores essential oils, prevents breakage and protects against heat damage.

Optimum Oil Therapy penetrates each strand with micro-beads of essential oils and natural ingredients including coconut, olive, avocado and Jojoba oil to moisturize, nourish, repair, strengthen and protect your hair with no greasy buildup. A creme hair dress that deeply moisturizes hair to alleviate dryness, helps repair damaged hair and protects against split ends.

Optimum Oil Therapy penetrates each strand with micro-beads of essential oils and natural ingredients including coconut, olive, avocado and Jojoba oil to moisturize, nourish, repair, strengthen and protect your hair with no greasy buildup. A light pomade that instantly soothes dry scalp and moisturizes hair from root to tip.

Optimum Oil Therapy penetrates each strand with micro-beads of essential oils and natural ingredients including coconut, olive, avocado and Jojoba oil to moisturize, nourish, repair, strengthen and protect your hair with no greasy buildup. An overnight hair dress that rejuvenates and nourishes hair while you sleep. It also helps protect against breakage

Optimum Oil Therapy penetrates each strand with micro-beads of essential oils and natural ingredients including coconut, olive, avocado and Jojoba oil to moisturize, nourish, repair, strengthen and protect your hair with no greasy buildup. A self-heating, conditioning oil treatment which guards against dryness, shedding and breakage restoring hair?s softness and elasticity.

Optimum Oil Therapy penetrates each strand with micro-beads of essential oils and natural ingredients including coconut, olive, avocado and Jojoba oil to moisturize, nourish, repair, strengthen and protect your hair with no greasy buildup. Soothes and moisturizes sensitive scalps prone to excessive dryness and tightness immediately after shampooing hair.

Recommended for medium textured or coarse hair. Dark and Lovely Kids: Beautiful Beginnings enriches your child's hair with coconut oil and vitamin E for silky softness and manageability. Perfect performance for perfect results.

Recommended for thin or fine textured hair. Dark and Lovely Kids: Beautiful Beginnings enriches your child's hair with coconut oil and vitamin E for silky softness and manageability. Perfect performance for perfect results.

Our Dark and Lovely Kids Beautiful Beginnings Hair Care System with Perfect Performance Technology contains a blend of coconut oil and milk thistle that leaves hair soft, shiny and healthy looking every time! The 2-in-1 Shampoo + Conditioner is perfection made easy; it cleans, detangles and conditions for a long-lasting soft and manageable feel in one step.

Our Dark and Lovely Kids Beautiful Beginnings Hair Care System with Perfect Performance Technology contains a blend of coconut oil and milk thistle that leaves hair soft, shiny and healthy looking every time! Make combing your child's hair drama-free, tangle-free and knot-free with Dark and Lovely Kids Ouchless Detangler. Our detangler releases knots and tangles while protecting hair against breakage.

Our Dark and Lovely Kids Beautiful Beginnings Hair Care System with Perfect Performance Technology contains a blend of coconut oil and milk thistle that leaves hair soft, shiny and healthy looking every time! Keep those beautiful tresses rich, soft and glowing. The Softening Oil Moisturizer provides long-lasting manageability, shine and nourishment to hair.

Our Dark and Lovely Kids Beautiful Beginnings Hair Care System with Perfect Performance Technology contains a blend of coconut oil and milk thistle that leaves hair soft, shiny and healthy looking every time! Refreshing and moisturizing the hair when braided is essential for protection against breakage. Dark and Lovely Kids Braid Maintainer + Refresher keeps braided styles looking fabulous while adding much needed moisture and leaving hair smelling fresh between washes.

Our Dark and Lovely Kids Beautiful Beginnings Hair Care System with Perfect Performance Technology contains a blend of coconut oil and milk thistle that leaves hair soft, shiny and healthy looking every time! Keeping your child's scalp nourished is the first step to promoting healthy hair. Our Scalp Conditioner + Soother quenches dry scalp and promotes longer, softer hair.

Our Dark and Lovely Kids Beautiful Beginnings Hair Care System with Perfect Performance Technology contains a blend of coconut oil and milk thistle that leaves hair soft, shiny and healthy looking every time! Keep unruly edges under control with Dark and Lovely Kids Edge Tamer + Protector. This emollient gel lays down flyaway hair and improves hair line fullness.

A depilatory formulated especially for black men to help fight razor bumps. Provides a fragrant razorless shave. (Regular Strength)

A depilatory formulated especially for black men to help fight razor bumps. Provides a fragrant razorless shave. (Fragrance)

A depilatory formulated especially for black men to help fight razor bumps. Provides a fragrant razorless shave. (Conditioning)

A depilatory formulated especially for black men to help fight razor bumps. Provides a fragrant razorless shave. (Extra Strength)

Sportin' Waves is a maintenance line that provides natural sheen, moisture and hold and for short, brushable hairstyles. With Sportin' Waves, hair remains soft, neat and moisturized, without the greasy buildup.

Light, strong-holding gel pomade that promotes waves and restores moisture.

Sportin' Waves is a maintenance line that provides natural sheen, moisture and hold and for short, brushable hairstyles. With Sportin' Waves, hair remains soft, neat and moisturized, without the greasy buildup.

Light, maximum-holding gel pomade that promotes waves and restores moisture.

NEW Dark & Natural 5-Minute Permanent Haircolor for Men is designed specifically for men of color. It provides better gray blending for natural-looking color, and the moisture-rich formula with aloe vera and honey locks in color and leaves hair soft and healthy looking. Available in Jet Black and Natural Black.
Formulated with a new fade-resistant formula that delivers maximum conditioning and long-lasting gray coverage.

Dark and Lovely Fade-Resistant Rich Conditioning Color is permanent hair color that delivers vibrant, fade-resistant color and shine. Dark and Lovely's exclusive Moisture Seal Technology's super-rich conditioning:

Locks in shine to illuminate color
Helps protect colored hair from damage
Leaves hair smooth and silky

Natural Black #372 is a soft black shade that richly coats your hair in warm ebony tones. Your color will be classic and elegant with black sophistication.